What the Future of Newspapers Looks Like

About This Session:

The economic disaster of 2020 impacted all media, with newspapers hit hardest. As the economy rebounds, how can newspapers position themselves for revenue gains in 2021? And as the next wave of technological change —5G — disrupts broadcast competitors, what secret do newspapers possess that could equate to a tremendous advantage?

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Gordon Borrell is CEO of Borrell Associates and a sought-after speaker for conferences and company meetings. He is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, he was vice president for new media for Landmark Communications, where he worked for 22 years.

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