Arm Your Digital Sales Team to Successfully Pivot Your Business

About This Session:

The digital world is changing. Is your team up to speed and ready to meet the challenges? 

Charity Huff, CEO of January Spring, will take publishers and senior executives through the key skills and tools they need to arm their sales team in order to successfully pivot their business. 

Digital content consumption is up 70% since mid-March.  Audience and access to that audience is now more important than ever to local advertisers.

During this session you'll learn:

  • How to rebuild your sales pipeline using the right sales automation tools, lead gen outreach and advertising mix.
  • How to package your full offering into the right multi-media selling machine.
  • Use case studies, testimonials and your own solid marketing as selling tools.
  • How to leverage your audience to broaden the conversation with your advertiser.

Charity Huff

Charity Huff is CEO of January Spring which was created out of a passion for bringing the best solutionsto market. She says her team, which has a combined 150+ years of sales and marketing experience, has tested, evaluated and worked with almost every advertising solution out there. And, the team has trained and rode with well over 9,000 sales professionals, calling on local and regional businesses.

Course Details

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